VIVACOM Art Hall is one of the biggest long-term projects of VIVACOM Fund, a platform for VIVACOM’s social and cultural projects. This is a space for events, culture, and art, which is part of the company's strategy to create shared value for Bulgarian society. The Hall has become one of the most active and recognizable locations in the capital right after its official opening at the end of 2011. VIVACOM Art Hall has hosted a variety of socially significant events covering topics from exhibitions of Bulgarian and world art to design, architecture, fashion, concerts, theater, free lectures and seminars, forums, ceremonies, competitions and conferences - more than 150 events in 2013.


The project aims to develop and embrace the idea of ​​sharing content by witnessing VIVACOM’s continues commitment to the development of Bulgarian culture, thus contribute to the favorable perception of the brand. Culture is one of the key priorities of VIVACOM Fund’s Social Responsibility program.


The telecom exhibits highly qualitative range of works and cultural occasions, thus provides an added value to Bulgaria’s social life. With the establishment of VIVACOM Art Hall, the symbolic Telephone Palace building, closely located to highly significant cultural institutions, acquired a new function for the city life. The Hall’s program is filled not only with names of international rank such as Richard Kern and Harry Benson, but also with globally recognized events such as the exhibition "New Perspectives in Contemporary Chinese Art" of SOFIA Contemporary and DOMA’s 2013 festival - "The Pulse of South Korea”. The project VIVACOM Art Hall constantly builds on its portfolio by adding acknowledged Bulgarian artists as well as young talents.


VIVACOM Art Hall was honored for Event-place in 2012, thus the area has become even more popular and attractive. The Telephone Palace keeps its role of a mediator in the communication of urban people and has the advantage of being the ultimate place for culture and contemporary art.


An impressing exhibition, showing the opera costumes of Raina Kabaivanska, from some of her most mesmerizing scenic roles will be presented from 30th of September to 13th of October in VIVACOM Art Hall.


The idea for the exposition “Raina Kabaivanska – The Divine One” is created by Mr. Georgi Tekev, executive director of NBU. Curator is Nikolai Pachev, a graduate of NBU, winner of first place of the prestigious Italian competition “Mitelmoda”.


In the exhibition, presented in VIVACOM Art Hall, the audience will have the opportunity to see many of the scenic dresses, created for Raina Kabaivanska for some of her most superb roles. The visitors will see the unique costumes of Floria Toska, Adriana Lecouvreur, Violetta Valéry, Hanna Glavary, provided by Collezione Tirelli Costumi in Rome. The exhibition space includes projection zone for video projections of parts of musical movies of Raina Kabaivanska.


Part of the exposition “Raina Kabaivanska – The Divine One” are impressing art-photos, kindly provided by Metropolitan Opera, Covent Garden, La Scala, Rome Opera, Teatro Real, Sofia Opera and other big opera theaters, in which the opera prima has sang. Another, smaller photo series, made by fans and journalists, shows curious life situations - Raina Kabaivanska withboxing gloves or posing as a model for the great designer of concert costumes Roberto Kapuchi. There are also backstage photos of spectacles with some of the greatest artists of the age – Karajan, Kallas, Pavarotti, Domingo, Carreras.


The exhibition, presenting symbolic moments of the career of the legendary prima, can be seen in the art space of VIVACOM Art Hall to 13th of October. The exposition is part of anniversary events in honor of Raina Kabaivanska.

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