| || |
In June 2004 the Bulgarian government sold, following a transparent procedure, 65% of the BTC capital to Viva Ventures Holding, a subsidiary of the US private equity fund Advent International. In January 2005 the Bulgarian state launched public offering of the remaining shares and offered 34.78 percent of the company's capital (2,869,573 shares) on the Bulgarian Stock Exchange - Sofia.
In May 2005 the BTC was granted a licence for the development of third-generation mobile telecommunication systems under the UMTS standard, class B (2x5+5 MHz). The permit is valid for a period of 20 years and the licence fee is BGN 42 million.
In November 2005 the company launched its mobile services under the vivatel brand. The mobile operator helped bring fair competition to the Bulgarian market offering real value and choice. As a result, vivatel became Bulgaria's fastest growing mobile operator following its launch.
In August 2007 AIG Investments, though its subsidiary AIG Capital Partners, Inc., acquired 90 percent in BTC from Viva Ventures Holding and minority shareholders after it had received the relevant approval by the European Union and other regulatory authorities.
In January 2009, the BTC announced the merger with its subsidiary BTC Mobile (vivatel). Today, the merged company has one of the biggest portfolios of products, services and complex solutions on the Bulgarian telecom market. The aim of the merger was to improve the management efficiency, optimize costs, secure sustainable growth and introduce a single brand, client approach and product offers.
In September 2009, BTC and vivatel united into a new brand - VIVACOM. The change was designed to turn the company into a modern, open and client-oriented organization offering converged telecommunication solutions of superior quality.
In the end of April 2010 the telco gathered all its employees in Sofia in one place - the headquarter of the company, situated on 115I, Tsarigradsko shose boulevard. This was the last step in building the new image and the new brand, associated primarily with values as effectiveness and dynamics. Today VIVACOM's headquarters accommodate more than 1200 people.
In September 2010, VIVACOM added a new service to its portfolio - VIVACOM TV - digital television. The service boasts high quality picture and sound, 100% country coverage and a variety of TV channels.