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Known today as one of the most innovative
technology leaders in Bulgaria under the VIVACOM
brand, ‘Bulgarian Telecommunication Company’
was established as an autonomous organization in
1992 after the division of the state-owned company
‘Bulgarian Posts and Telecommunications’. Back in
history, the organization can proudly claim to be the
successor to Pleven's postal, telegraphic, telephone and
radio station – the first communication infrastructure
in Bulgaria, founded in 1879. Following its 140-year
traditions and experience and going through various
transformations, our company is ready to meet the
challenges of the Internet of Things (IoT) – a trend
that permanently becomes a part of our lives. The
world of connected devices and smart technologies is
undoubtedly the new major worldwide revolution and
Bulgaria will not lag behind it thanks to the modern
technology visionaries, including VIVACOM.
Our company has established itself on the Bulgarian
market as a trusted supplier of a complete portfolio
of telecom solutions for the needs of every household,
business or institution. We offer mobile and fixed voice
services, high-speed mobile and fixed broadband,
interactive and satellite TV. We are constantly striving
to expand our range of services to ensure maximum
convenience to our customers. In the past year, we
have included products such as compulsory Third Party
Liability insurance for vehicle owners. For the needs
of our business customers, we offer specialized M2M
solutions as well as technologies developed specifically
for their field and scale of business.
Our wide range of services is complemented by a wide
portfolio of devices – smartphones, tablets, laptops
and technological accessories in all price categories,
updated according to the global trends and needs of
Bulgarian consumers.
Focus in our entire strategy in 2018 was the
development of so-called ‘Smart’ or intelligent
solutions for corporate clients and state institutions
with a leading accent on ‘Smart City’ services for
Bulgarian municipalities. Our company united all of its
products in these areas into a single platform – VIVA
SMART, which offers services in three directions: smart
cities, digital education and cloud solutions via a data
center system.
Along with these services, VIVACOM is distinguished by
terrestrial and satellite broadcasting and transmission,
which it implements via its own satellite station ‘Plana’.
Teleport is one of the world's most modern facilities of
this type, as evidenced by the full international Tier 3
certificate. Satellite services bring our company to the
international market, with more than 200 radio and
TV channels broadcasted and transmitted every day to
Europe, Africa, the Middle East and Asia.
All the innovations in our product and service portfolio
have been made possible by the high quality of the
network and the technological infrastructure we
support. In 2018 VIVACOM was once again awarded
as the company with the fastest mobile network in
Bulgaria for the third quarter of 2018, according to the
Ookla® Speedtest Intelligence® information analysis.
For us a guiding principle in the development of services
always has been to offer them with similar parameters
to our customers across the country, whether they are
located in big cities or in small and remote settlements.
This is an expression of our understanding that in
order for the company to develop sustainably, it must
contribute to the sustainable development of society
as a whole. Technology is precisely the instrument that
can give equal chance for prosperity to people in every
part of the country. Our efforts to ensure equal access
to high-speed mobile broadband have been assessed
by the global leader in Global Wireless Solutions (GWS).
According to their report at the end of 2018, the 4G
network of VIVACOM once again had the highest result
in the country for coverage by population– 99.25% .
During the reported year, the company has also made
a lot of effort in increasing the number of settlements
with access to high-speed fixed broadband. A total of
1,182,000 households can now take advantage of its
benefits as well as to watch interactive TV.
All these achievements were realized in the extremely
dynamic telecom market in Bulgaria, which in 2018
was marked by two significant changes in our
main competitors. Mtel, part of Telecomm Austria’s
international group, was fully re-branded and
marketed under the A1 brand, which was accompanied
by an intensive communication campaign throughout
the year. The other major player in the mobile segment,
1.1.
Who we are
Telenor, has changed its ownership and is no longer
a part of the eponymous Norwegian headquarters,
but of the PPF Group, which operates in 22 countries.
In these conditions of serious changes in the whole
sector, VIVACOM managed to maintain its stable
position and to continue the positive tendency of the
last years by becoming for sixth consecutive year the
number one operator in total revenue in Bulgaria. Our
customer base in the most key segments, such as
mobile services, high-speed Internet and interactive
TV, is growing. This is a proof of the consumer’s trust
in us and the quality of our products, services and
networks, as well as of the high level of customer
experience we provide.
1. OUR COMPANY
1
According to Ookla® analysis based on Speedtest Intelligence® data from tests
conducted on the territory of Bulgaria in the third quarter of 2018 for average
download speeds in the mobile network. Ookla trademarks are used with permission.
More information at
www.vivacom.bg.
2
The measurement of the coverage of 4G technology by population was done by Global
Wireless Solutions (GWS) according to their methodology in the period 15.10–15.11.2018.
More information about the VIVACOM survey and mobile network at
www.vivacom.bg.
BTC EAD Headquarters address:
115 I, Tsarigradsko Shosse Blvd.,
Sofia
WE ACHIEVED
5 433
employees
BGN 948
million
total revenue
Market:
telecom services –
Bulgaria;satellite data ser
vices –
Europe, Asia, Africa
ANNUALREPORT
2018
INTEGRATED
10
11